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Why Some Business Names Can’t Be Registered Trademarks—and Why KAHWA Survived

  • Post author:dwalston
  • Post published:January 8, 2026
  • Post category:Trademarks

Why Bayou Grande Matters If You’re Choosing a Brand NameIf you’re picking a business name and thinking about federal trademark protection, the Federal Circuit’s recent Bayou Grande decision offers some…

Continue ReadingWhy Some Business Names Can’t Be Registered Trademarks—and Why KAHWA Survived

Bored Apes, Confused Courts, and the Question of Whether NFTs Are “Goods”

  • Post author:dwalston
  • Post published:August 28, 2025
  • Post category:Trademarks

If you’ve ever wondered whether the law treats an NFT like a Beanie Baby, a baseball card, or just a bunch of ones and zeros, the Ninth Circuit just gave…

Continue ReadingBored Apes, Confused Courts, and the Question of Whether NFTs Are “Goods”

What Is Trademark Watching — And Why It Matters for Your Brand

  • Post author:dwalston
  • Post published:August 13, 2025
  • Post category:Trademarks

Brand value is important, so protecting your trademarks isn’t just about legal compliance — it’s about defending your identity, your reputation, and your competitive edge. That’s where trademark watching comes…

Continue ReadingWhat Is Trademark Watching — And Why It Matters for Your Brand

52k more fraudulently filed trademark applications and registrations cleared

  • Post author:dwalston
  • Post published:August 12, 2025
  • Post category:Trademarks/USPTO News

The USPTO issued an update on Aug 6, 2025 that it has now terminated more than 52,000 fraudulently filed trademark applications and registrations connected to a foreign filing firm, and…

Continue Reading52k more fraudulently filed trademark applications and registrations cleared

Mission Impossible: Trademarking the US SPACE FORCE

  • Post author:dwalston
  • Post published:June 5, 2025
  • Post category:Trademarks

In a recent ruling, the U.S. Court of Appeals for the Federal Circuit upheld a decision by the Trademark Trial and Appeal Board (TTAB) to deny registration of the trademark…

Continue ReadingMission Impossible: Trademarking the US SPACE FORCE

Decluttering the USPTO’s Trademark Register

  • Post author:dwalston
  • Post published:June 2, 2025
  • Post category:Trademarks/USPTO News

The USPTO recently announced it had now removed over 50,000 goods and services from the trademark register. Using ex parte expungement and reexamination proceedings, the majority of the cancellations were…

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New FishFAQ Trademark video: What is a Trademark?

  • Post author:dwalston
  • Post published:December 18, 2024
  • Post category:FishFAQ video/Trademarks

We have started uploading a new series of FishFAQ videos directed towards Trademarks. This first video starts with the most basic question: What is a Trademark?It covers the purpose of…

Continue ReadingNew FishFAQ Trademark video: What is a Trademark?

TRUMP TOO SMALL Trademark Refusal is not First Amendment Violation

  • Post author:dwalston
  • Post published:August 26, 2024
  • Post category:Trademarks

The Supreme Court recently decided, in Vidal v Elster, that the TTAB’s refusal to register the TRUMP TOO SMALL mark, was not a violation of First Amendment rights.Registration Application and…

Continue ReadingTRUMP TOO SMALL Trademark Refusal is not First Amendment Violation

A Tale of Trademark law, the Rogers test, and Parody

  • Post author:dwalston
  • Post published:June 20, 2023
  • Post category:Trademarks

The Supreme Court has been busy lately with IP cases. Just recently, the Supreme Court sided with Jack Daniel’s by ruling that the lower court got it wrong when it…

Continue ReadingA Tale of Trademark law, the Rogers test, and Parody

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CONTACT

Ph: (949) 943-8300
Fx: (949) 943-8358
web@fishiplaw.com

LOCATIONS

Orange County
19900 MacArthur Blvd.
Suite 810
Irvine, CA 92612

Silicon Valley
99 S. Almaden Blvd.
Suite 600
San Jose, CA 95113

PRIVACY POLICY

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