This is the third installment in our series of FishFAQ videos directed towards Trademarks. This third video covers the different levels of distinctiveness.
Distinctiveness is an important concept in the eligibility of a mark for registration. The measure of a mark’s ability to identify the specific source or goods or services is dependent in great part on how distinctive the name is. The USPTO has identified five levels of distinctiveness in trademark law. This video explains how it works.
This series is an extension of our initial Patent FishFAQ series.
If videos aren’t your thing, we also have extensive text Patent and Trademark FAQ sections.
and though no videos have been made for Copyright questions, there is a text Copyright FAQ page too.